Collective idea, 2007

Rickrolling is a 2008 Internet meme, and is a bait-and-switch. With a Rickroll you trick someone to watch a music video – Rick Astley’s hit single Never Gonna Give You Up – by claiming that it is something far more interesting. A person provides a hyperlink seemingly relevant to the topic at hand, but this link actually leads to Rick Astley’s video clip. It is said that the Internet meme helped revive Astley’s career.