Tom Anderson, Intermix Media, 2003

Until 2001 the domain was actually a place to upload and download large files. In 2003 the domain was picked up by Tom Anderson at Intermix Media. The Web site is a social network, based on music. It meant a breakthrough for quite a lot of singers and bands including The Devil Wears Prada, Lily Allen and Kate Nash. In July 2005 Intermix Media sold the Web site to Rupert Murdoch’s News Corporation for a stunning $580 million. Numbers began to drop and in 2011 Specific Media bought the Web site for $35 million. Justin Timberlake is one of the new owners who have big plans for the site. We are holding our breath to see if they can restore it to its former glory.