Collective idea, 2005

Actually, the first person to make funny pictures of cats with a humorous caption was photographer Harry Pointer in the 1870s. As stated in Maslow’s Hierarchy of Internet Needs, “above all else users require funny pictures of cats” – even more than social networks, porn and fails. This is the insight, a Web site full of funny pictures of cats with humorous captions, was built on. The text, by the way, is in a slang called “lolspeak” or “kitty pidgin” and is grammatically totally incorrect. LOLcats are posted on all sorts of blogs and forums, such as