Guild PALS FOR LIFE, Ben Schulz, 2005
Leeroy Jenkins is a meme that started in 2005 with the release of a video clip by the PALS FOR LIFE player guild on the World of Warcraft game forum. Leeroy Jenkins is the name of a WoW player character created by Ben Schulz. In the video we hear someone shout “Leeroy Jenkins!” While the players are discussing a battle strategy, Leeroy moves away from his computer and moments later all the players get killed. Blizzard, the company behind WoW, eventually paid tribute to Leeroy by creating an achievement called “Leeeeeeeeeeeeeroy!” in the game itself. The Internet meme was immensely popular and also spread to other media, including movies and TV shows.