Jason Zada, 2006

It’s simple: upload a picture of yourself, select an area and hit Submit. A moment later you see a dancing elf with your face on it. Works like a charm. The Elf Yourself interactive Web site and advertising campaign were launched in 2006 and have returned every season. OfficeMax contacted the New York company Toy to create multiple Web sites for their holiday campaign. Toy contacted Jason Zada and he then developed the Elf Yourself application. It was an instant hit: in 2006, the holiday-themed website received over 36 million visits in five weeks and 11 million elves were created.