When Bruce Banner gets annoyed, he changes into the Hulk. A Web banner is the complete opposite: it is annoying and changes people into sheep. Having said that, we must admit that the Internet would not be the same if it weren’t for banners. The first clickable Web ad was created in 1993 for a law firm. From that moment on, advertising banners made huge amounts of money for Web site owners. Every click on a banner usually generates about 5 to 10 cents. So now you know who pays for all that content you stare at every day. Except for this Web site; we are funded by love and pizza.