Symbolics.com

Those of you that really know us, have known about a little secret that we are involved in.

Over the past few months, XF.com has been working diligently at getting “real world” investors involved in domain buying.

We have spent $xx,xxx per month for the past few months in trying to promote our industry to outsiders, while helping these investors put their money in assets other than stocks and real estate.

While helping both the big spender and the low-budget buyer, the #1 question is :  “HOW DO I GET STARTED”.

While most of our advice for the low-budget buyer can be found in DNJournal’s cover story linked here:

http://www.dnjournal.com/cover/2009/september.htm

We would like to offer a bit of advice for both the little and big spender.

NOTE:  Some of you reading this blog are here due to our advertising initiative and “out side investor campaign”… this is for you.

HIGH BUDGET:

A:  If you are one fortunate to have a large budget to invest in this space, there are only three categories of domains that I would recommend “jumping in” with.

1:  one word brand names
2:  one or two word product/service domains
3:  one word geo-location domains

A killer brand or product name will endure the ups and downs of the economy, and hold it’s value better than any other domain.

A brand name always has a place — and will be coveted/desired by companies and investors for years to come.
A top tier product name will always receive direct traffic, generating income, while maintaining the possibility of a buy out by a large company down the road.
A top “geo location” will always have a use and a demand… I don’t think France or Nevada are going anywhere

Contact us if you would like to see a list of “strong buys” in the market.
We don’t get compensated for a referral… we’re trying to help mesh buyers with good investments.

B:  QUALITY over QUANTITY.  One killer domain will do more for you than 5000 “just OK” domains.  The top tier domain offers the ability to build out a monster site in the future or establish potential partnerships.

C:  Talk to an expert before buying. 
Don’t make a $500,000 mistake.
There are A LOT of domains priced at $100,000 – $1,000,000 that have no business being priced in this class. 
Talk to an industry expert, a blogger, a broker before jumping in at this volume.
You can easily make a $500,000 mistake and buy a name that’s isn’t worth 1/10 of the purchase price.

On the other hand, you could easily buy a name priced at $200,000 that will be worth $700,000 when the economy picks back up.

This is a great industry full of incredible opportunities.

D:  Compare this industry to what you know.
Are you well versed in real estate?  These two industries parallel each-other.

The value of the domain name can be likened to that lot on the beach in Southern California.  They aren’t making any more like it, and the value is in the lot itself and the domain itself. 
No matter what you build on that lot (or domain) you can tear it down and the value is in the original lot.

However, domains offer GLOBAL opportunites with GLOBAL exposure and GLOBAL buyers.

Invest $250,000 in a rental home in your community… and there is a 0% chance of a buyer from London calling you and offering you $750,000.  ZERO.  NONE.

However, invest $250,000 in a domain, and your potential buyers are all over the world. 

We have many pieces of advice for the large investor, and we don’t get paid for the advice or any referrals. 

Contact us with any questions or if you need direction:

admin@XF.com

LOW BUDGET:

Read the interview here:

http://www.dnjournal.com/cover/2009/september.htm

Be sure to email if you  need help, but the bottom half of the interview outlined our progression, and it might help you find some direction on where to start and how to proceed.

Most people fall into this category.

BizDEV@XF.com