November 17th, 2009 
admin
Domains are Incredible Investments
6 months ago, I was in a coin shop in St .Louis buying Gold / Silver when a little old lady walked in.
There was nothing unique or different about this woman. She looked like the old lady at the grocery store, the post office… nothing was different… except that she was looking to buy GOLD.
I stood there, in the crowded little space — in an obscure strip mall along a highly trafficked St. Louis street.
The shop is crowded today, I thought. Very crowded, actually.
The world is changing (I thought again) people are looking for options – for SOLUTIONS.
As I stood, browsing the myriad of coins in the cases and on the shelves, the little old lady received VIP treatment and immediately had the attention of the shop’s owner.
I overheard the conversation, and in summary, the main point is this:
The old lady has $1MILLION to invest in Gold.
Yeah. One-Million-Dollars.
Immediately, my thoughts went to what $1Million would buy online.
3 or 4 category killer domains… serious revenue… the ability to launch a global business and the certainty that the future lies in this industry.
After my fantasy, I thought: Who the H3LL is this old lady? Where did the money come from?
As it turns out, she and her husband have (or HAD) a fortune invested in the stock market… and they wanted OUT.
Gold, to her, seemed to be the safest best — she’s probably right — who knows.
The Point?
It’s time for the domain industry to reach the people that want OUT.
There are people… droves of people… that are looking for answers, for a solution.
Real estate is tanking in places, banks are crumbling, retirement accounts are dwindling and stocks are falling.
Do we have the answer? I think so.
Give me the guy that has $250,000 to invest, and we can get him something that will change his life.
Are those people out there? YES! There are thousands of people with budgets much higher than this.
We found one with a $1Million budget at a coin shop in St. Louis!
This post comes hot off the heels of our first initiative:
http://symbolics.com/our-full-page-ad-in-dupont-registry-furthering-the-industry/ – Our full page ad in DuPont Registry… attempting to reach and educate the investor looking to the sky for answers.
We offered FREE advice, tips, information, studies, stats and guidance for those looking to diversify their portfolio and jump into an investment for the future.
We ran this advertisement for 2 months.
SO:
Now it’s time to band together… with those that have the means to continue — and IMPROVE — our initial efforts.
I’m going to be contacting the big boys today… we need to get this rolling.
NOW is the time.
We need to make a daily effort to reach the investors looking for MORE.
The Fortune 500 VP’s, the professional athletes, the Yacht Club members, and yes… even the little old ladies in the coin shops.
They are out there — we’re missing them.
I believe in our industry… which is why I’m wanting to reach out. If we were buying and trading tube socks - I’d not be so adamant about this effort.
I believe we have the answers that some are looking for. I believe that diversifying the stock portfolio, and picking up Gold, Silver and Domains is extremely smart.
I’ve put up over $10,000 of my own money to start this initiative (A full Page DuPont ad lists at $13,000 per month). We started the first 2 months.
I don’t need a pat on the back — that’s not the point.
I’m also NOT saying we need to continue down the DuPont or Robb Report road… but we need to start thinking and start DO-ing.
Big Boys… look for my email to come to you this morning.
I’m not asking for your money. It won’t cost much – if anything.
I’m looking for us to collectively put our heads together and see what the next step is.
The DuPont ad gave us — the industry – some attention and exposure… we now need to follow up with a larger scale effort, and reach these investors looking for a solution.
Look for my email.
NOTE: If you don’t get an email from me… that’s ok. If you’re not a big guy yet… that’s fine. Keep working toward your goals. You’ll get there. I believe a network of the industry’s finest could really do wonders for all of us.
I’ll be participating in the effort… so you can count on me to do my part to give this industry the exposure it needs.
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Posted in
There are lots of money in the I.T industry too.
Especially those venture capitals, those start-ups that fund twitter, facebook, google. They know about domains and its value, its time to pull them in as well!
It’s an interesting concept, and I wonder how much interest you will generate. It’s easy for people to understand buying a stock, bond, mutual fund or gold. You hold it physically or in an account and wait for the price to go up. There is a market each day where you can easily buy and sell. With a domain, it’s not a physical item, and they have to decide to park it, develop it, use affiliate programs, adsense, or whatever, things the average person has no clue about. If they have to sell, it might be hard to find a buyer. Some people might want to learn about these things though, and to make domain names a 5 to 10% holdings of a portfolio help for diversification. I guess the trick is to first educate people about domains as investments, and then make it EASY for them to invest.
Yep.
Education is mandatory and then the fun can start.
Good points.
I like some of the things your doing but the “Big Boys” don’t need to respond or to do anything…they have enough assets and income already and can just wait for the deals to come to them.
Well maybe they’d like to further along the industry that’s given them a great quality of life… I know that’s my goal at this point.
Aron, I’m interested in how you propose convincing someone that domains are a good alternative when the industry that monetizes them seems to be on the downward side and big investment money (marchex,namemedia) is having their own issues. Additionally why do we want to convince others to buy-in . . .if it’s so great shouldn’t we all be quietly buying up as much as possible.
My 25 page powerpoint presentation outlines this perfectly
But seriously, the more “fresh” money we inject into our industry, the better chance for larger sales and more sales.
The industry won’t grow if we all are buying each others names. That’s not an industry. That’s a club
We need injections of fresh cash.
As far as monetizing… that’s a bonus.
I don’t remember getting a monthly check when I bought 100 ounces of silver… or when I bought those eBay shares.
Yes, silver and stock are more liquid, but you can’t get much of a return on those unless you sell.
I think if we show a decent return, while providing a safe investment… people will be interested.
I’m looking for big investors… and this influx of capital and high dollar sales will only help.
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